Newsmakers & Shakers

Sergio Piedra is the director of community engagement and advocacy for Discover The Palm Beaches. A graduate of the University of Missouri, Piedra served in the West Palm Beach mayor’s office, specializing in marketing, public relations and special events. He was a journalist with the Columbia Missourian and The Sun-Sentinel before embarking on his 23 years and counting journey with Discover the Palm Beaches. He began in the public relations department, working with travel agents, airlines, and tour operators, and soon transitioned to working on website and collateral content development Today, Piedra spends much of his time advocating for tourism at all levels of government and throughout the wider community. He also leads the Storm Emergency Team during hurricane season and is known for being the consummate professional. He currently serves as a Trustee of the Chamber of Commerce of the Palm Beaches.